How I planned an Ecommerce Photoshoot for a Ceramic Jewelry Brand [Part 2: Production]
Shoot day is where the magic happens — but it’s also when things can quickly unravel without proper organization. With the right preparation, the production phase becomes both structured and creatively flexible.
0. Prepare your gear the night before
This step might seem obvious, but trust me — it makes a big difference: always prepare your gear the night before the shoot. I like to always double-check that all camera batteries are fully charged, memory cards are empty or have plenty of space, and every accessory — lens cloths, clamps, reflectors, LED lights, gaffer tape — is packed and ready in my backpack. It might seem like an unnecessary task, but it saves a lot of stress on shoot day. Being fully prepared the night before means I can focus on the creative process without worrying about missing gear or last-minute technical issues.
1. Setting up the studio and testing light
Since most studios are booked by the hour, arriving much earlier usually isn’t possible. So, while the makeup artist is working with the models, I use that time to set up the shooting space and get everything ready.
I check all gear — batteries, memory cards, lenses, lights — and begin setting up backgrounds, props, and organizing the jewelry and accessories by look.
Once the set is ready, I configure the lighting based on the mood we previously planned — whether that’s soft and diffused or directional and dramatic — and begin taking test shots. I typically start with a stand-in object to fine-tune exposure and minimize reflections, then move on to one of the actual pieces.
This kind of parallel workflow keeps things efficient and ensures we’re ready to start shooting as soon as the first model is all set.
2. Team briefing and energy check-in
As the team arrives, I hold a quick, informal briefing to walk everyone through the plan, confirm timing, and review visual references. This touchpoint not only aligns everyone — it also helps the team feel involved, supported, and ready to dive in.
Creating a comfortable environment is key! Music, snacks, breaks, and an easygoing energy help models and collaborators give their best.
3. Shooting workflow and model communication
I usually organize the shots by styling blocks so we don’t have to stop constantly to change looks or reset the set. This approach helps us work more efficiently and keeps the flow going throughout the session. That said, even with a clear plan, I always stay open to improvisation — some of the best shots happen in the unplanned moments.
One thing I’ve found especially valuable is showing the photos to the models as we shoot. It gives them immediate feedback, helps them understand how they’re looking on camera, and creates a more collaborative vibe. This is especially important if we’re working together for the first time — it breaks the ice, improves communication, builds trust and often leads to better results in front of the lens.
BONUS TIP: Bring a Time Manager and Capture Some BTS
In this shoot — and whenever possible — I bring someone with me to manage the schedule. When I’m behind the camera, I often lose track of time. Having someone checking that we’re sticking to the shot list and reminding me when it’s time to move on is a huge help. It keeps the shoot on track and avoids missing key content.
I also try to capture a few behind-the-scenes (BTS) clips or photos during the session. These are great for social media, your portfolio, or just to document the process. If you can, ask a friend, partner, or assistant to help. They don’t need to be a pro — just someone with a phone and a good eye for moments. And if you're solo, even a few quick clips can go a long way. You’ll thank yourself later.
4. Detail-oriented shooting
Jewelry is unforgiving, so I’m constantly checking for:
Fingerprints or dust.
Model’s hair interfering with earrings or necklaces.
Twisted chains or visible clasps.
Makeup smudges.
The fit and angle of each piece.
As they say, the devil is in the detail — and paying a little extra attention to these things during the shoot can save hours in post-production. In the past, when I wasn’t as meticulous, I’ve ended up with shots where the model’s hair covered the jewelry or where pieces weren’t perfectly in focus — mistakes that lead to extra retouching and sometimes even reshoots. Taking a few extra moments during the session to zoom in, adjust, and double-check can make all the difference in getting it right in-camera.
5. Wrapping up
We pack up, tidy the space, thank the team, and — go back home to start the last part of the photoshoot — the post-production.
How do you usually manage your shoot days? Whether you’re a solo photographer or working with a full team, I’m curious to know what routines or habits help you stay focused and in control during production. Drop your experiences or tips in the comments!
